R & D

Profile HOD's Desk Faculty Achievements Library Placement R & D Student Activities

Research Areas

- Research of innovation in agribusiness Management
- Innovative teaching pedagogy for business education.
- Services marketing.
- Role of finance for non-finance professionals
- Contemporary finance issues for managing modern finance.
- Personality grooming and development
- Personal financial Planning and tax management .
- Employee retention strategies and efficiency enhancement
- Issues pertaining Women career advancements
- Changing Entrepreneurial Traits in Digital Era

PhD Research Centre in Management

Sanjivani Rural Education Society was founded under the able mentorship of Honorable Late Shri. Shankarrao Genuji Kolhe to uplift the rural youth and condemn with its innovative need based programs, contributing to the social and economic upliftment of the rural district of Ahmednagar and surroundings. Sanjivani College of Engineering (An Autonomous Institute established in 1983), Kopargaon is one among the premier technical institutes in Maharashtra state in the un-aided sector, with a vision for social transformation and, upliftment of rural masses through education, training and research. Sanjivani Rural Education Society had started its MBA Programme from the academic year 2010-11 with the objective of imparting management education to the rural masses. Vision of the Department is to be a center of academic excellence in the field of management education that makes socially responsible future managers, leaders and entrepreneurs. Following the same vision of governing society, college and department, The PhD Research Centre is Approved by the Prestigious Savitribai Phule Pune University from the AY 2021-22 and the research incubator facilitating MBA projects, Ph.D. thesis, Research Projects, Funding and Consultancy Grants under the umbrella of SCOE as an additional initiative for the prospective researchers, considering the needs of commercial and agrarian economy of Western Maharashtra rural districts.

Faculty Research Publication (2023-24)

SCOPUS INDEXED JOURNAL PUBLICATION

Sr. No.	Paper Title	Name of the author/s (MBA FACULTY / OTHERS)	Name of journal	JOURNAL TYPE	Year of publication	ISSN number
1	Role of Relationship in the Mediation of Satisfaction and Loyalty in Logistics Services Context	*Sanjit Singh*	Review of Integrative Business and Economics Research	Research Article	2023	2414-6722
2	Occupational intelligence (Oi) to overcome the work related stress: A contemporary assessment	*Prakash Manoharan;*	Jounral of Applied Physics	Conference Proceedings	2023	Online ISSN 1551-7616
3	Predicting cause-related marketing patronage intentions, corporate social responsibility motives and moderating role of spirituality	*Ritesh Patel,*	Social Responsibility Journal	Research Article	2023	ISSN: 1747-1117
4	Predicting user loyalty and repeat intention to donate towards fantasy sports gaming platforms: A large-sample study based on a model integrating philanthropic actions, well-being and flow experience	*Ritesh Patel,*	Journal of Philanthropy and Marketing	Research Article	2023	ISSB: 26911361
5	An integrated SEM-ANN-NCA approach to predict the factors influencing CSR authenticity and CRM purchase intentions: an attribution theory perspective	*Ritesh Patel,*	The Journal of Marketing Theory and Practice	Research Article	2023	ISSN: 10696679
6	"Effect of E-Wallets' prior application on consumer satisfaction"	*Vishal D. Chavan*	International Journal of Indian Culture and Business Management	Research Article	2023
7	Examine The Investigation of Online Insurance Consumers' Buying Intention	*Ritesh Patel,*	International Journal of Indian Culture and Business Management	Research Article	2023
8	A study on role of Information and communication technology (ICT) in Financial Inclusion in India	*Dr. Ghodake Shamrao Parashram*	Journal of Informatics Education and Research	Research Article	2023	ISSN: 1001-4055
9	Circular Economy Strategies for Resource Efficiency and Sustainable Development in Manufacturing Industries	*Dr. Manish D Rai*	International Journal on Recent and Innovation Trends in Computing and Communication	Research Article	2023	ISSN: 2321-8169
10	Predicting CRM purchase intention by examining congruence, shopping orientation and mood moderation: Applying congruence theory with SEM-ANN-NCA method	*Ritesh Patel*	International Review on Public and Nonprofit Marketing	Research Article	2023
11	Predicting cause-related marketing patronage intentions based on Schwartz's theory of human values: a large-scale sample study anchored on female fashion leadership	*Ritesh Patel*	Journal of Fashion Marketing and Management	Research Article	2024	1361-2026
12	Investigating the impact of organisation culture, personal-job fit and employee engagement on turnover intention: an assessment of the IT sector from an emerging market perspective	*Ritesh Patel*	International Journal of Economics and Business Research	Research Article	2024
13	A Structural Equation Modeling on Financial Health for Business	*Dr. Ghodake Shamrao P.* *Dr. Manish D. Rai.*	Migration Letters	Research Article	2024	ISSN: 1741-8984 (Print) ISSN: 1741-8992 (Online)
14	Social media gratification and attitude towards social media marketing messages: a multiple holistic approaches	*Dr. K. Bharath*	Migration Letters	Research Article	2024	ISSN: 1741-8984 (Print) ISSN: 1741-8992 (Online)
15	Artificial Intelligence And Machine Learning As Business Tools: A Framework For Diagnosing Value Destruction Potential	*Dr. Manish D Rai*	Migration Letters	Research Article	2024	ISSN: 1741-8984 (Print) ISSN: 1741-8992 (Online)
16	Enhancing Supply Chain Management Efficiency: A Data-Driven Approach using Predictive Analytics and Machine Learning Algorithms	*Shamrao Parashram Ghodake*	International Journal of Advanced Computer Science and Applications (IJACSA)	Research Article	2024	ISSN:2158-107XE-ISSN:2156-5570
17	Enhancing Threat Detection in Financial Cyber Security Through Auto Encoder-MLP Hybrid Models	*Dr. Pinak Deb*	International Journal of Advanced Computer Science and Applications (IJACSA)	Research Article	2024	ISSN:2158-107XE-ISSN:2156-5570
18	Analyzing Factors Affecting Eco-friendly startup decisions of the students in Satara region	*Dr. Vishal Dilip Chavan, Dr. Sanjit Singh*	Sanshodhak	Research Article	2024	ISSN: 2394-5990
19	Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness	*Ritesh Patel,*	International Review on Public and Nonprofit Marketing	Research Article	2024	ISSN1865-1992
20	Predicting online donation intention in donation-based crowdfunding apps: a multi-stage SEM-ANN-NCA model integrating anthropomorphism, satisfaction, trust, and privacy concerns	*Ritesh Patel, Shamrao Ghodake,*	Journal of Nonprofit & Public Sector Marketing	Research Article	2024	ISSN 10495142, 15406997
21	Optimizing Resource Allocation in Cloud Environments using Fruit Fly Optimization and Convolutional Neural Networks	*Shamrao Parashram Ghodake*	International Journal of Advanced Computer Science and Applications (IJACSA)	Research Article	2024	ISSN:2158-107XE-ISSN:2156-5570

CASE STUDY PUBLICATION

Sr. No.	Title of Case	Authors	Case Centre	Year of Indexing
1	Nykaa - Website Maintenance and Point-of-purchase Communication	Rajita Singh (XLRI Xavier School of Management); Ritesh Patel (Savitribai Phule Pune University); Sujo Thomas (Ahmedabad University)	The Case Centre UK	2023
2	Pantaloons - Phygital Stores and Online Format Engagement	Sudhanshu Bhatt (Sanjivani College of Engineering); Ritesh Patel (Savitribai Phule Pune University); Sujo Thomas (Ahmedabad University)	The Case Centre UK	2023
3	Reliance Smart - Format and Layout Management	Sudhanshu Bhatt (Sanjivani College of Engineering); Ritesh Patel (Savitribai Phule Pune University); Sujo Thomas (Ahmedabad University)	The Case Centre UK	2023
4	Jack & Jones - Retail Management Framework	Sudhanshu Bhatt (Sanjivani College of Engineering); Ritesh Patel (Savitribai Phule Pune University); Sujo Thomas (Ahmedabad University)	The Case Centre UK	2023
5	Sales India - Social Media Management and Location Decision	Preeti Kulkarni (C.H.M.E. Society's Dr. Moonje Institute Of Management & Computer Studies); Ritesh Patel (Savitribai Phule Pune University); Sujo Thomas (Ahmedabad University)	The Case Centre UK	2023
6	Osia Hypermarket - Retail Management Framework	Preeti Kulkarni (C.H.M.E. Society's Dr. Moonje Institute Of Management & Computer Studies); Ritesh Patel (Savitribai Phule Pune University); Sujo Thomas (Ahmedabad University)	The Case Centre UK	2023
7	Dangee Dums - Retail Management Framework	Tanaya Patil (Savitribai Phule Pune University); Ritesh Patel (Savitribai Phule Pune University); Sujo Thomas (Ahmedabad University)	The Case Centre UK	2023
8	Cafe Coffee Day: Merchandise and Promotions	Anjali Bhole Desai (XLRI Xavier School of Management); Ritesh Patel (Savitribai Phule Pune University); Sujo Thomas (Ahmedabad University)	The Case Centre UK	2023
9	MINISO - Supply Chain Management and Layout Management	Niraj Chaudhari (C.H.M.E. Society's Dr. Moonje Institute Of Management & Computer Studies); Ritesh Patel (Sanjivani College of Engineering); Sujo Thomas (Amrut Mody School of Management, Ahmedabad University)	The Case Centre UK	2023
10	Big Bazaar - Merchandise, Layout Management and Promotional Strategy	Sanjit Singh (Savitribai Phule Pune University); Ritesh Patel (Sanjivani College of Engineering); Sujo Thomas (Amrut Mody School of Management, Ahmedabad University)	The Case Centre UK	2023
11	Titan - Retail Management Framework	Pooja Kawle (Sanjivani College of Engineering); Ritesh Patel (Sanjivani College of Engineering); Sujo Thomas (Amrut Mody School of Management, Ahmedabad University)	The Case Centre UK	2024
12	Westside - Retail Management Framework	Tanaya Patil (Sanjivani Institute of Management Studies, Savitribai Phule Pune University); Ritesh Patel (Sanjivani College of Engineering); Sujo Thomas (Amrut Mody School of Management, Ahmedabad University)	The Case Centre UK	2024
13	Big Bazaar Hypermarket: Retail Management Framework	Meenatchi Somasundari (Sanjivani College of Engineering); Ritesh Patel (Sanjivani College of Engineering); Sujo Thomas (Amrut Mody School of Management, Ahmedabad University)	The Case Centre UK	2024
14	Medkart Pharmacy - Market Research on Consumer Behaviour Towards Generic Medicine	Sudhanshu Bhatt (Sanjivani Business School); Sudhir Pandey (Amrut Mody School of Management, Ahmedabad University); Sujo Thomas (Amrut Mody School of Management, Ahmedabad University); Ritesh Patel (Sanjivani College of Engineering)	The Case Centre UK	2024
15	Bata India- Format Management and Promotions	Vishal Tidake (Sanjivani College of Engineering); Ritesh Patel (Sanjivani College of Engineering); Sujo Thomas (Amrut Mody School of Management, Ahmedabad University)	The Case Centre UK	2024
16	Zara- Pricing and Merchandising	Dr. Ghodake Shamrao (Savitribai Phule Pune University), Ritesh Patel (Savitribai Phule Pune University); Sujo Thomas (Ahmedabad University)	The Case Centre UK	2024
17	Reliance Trends - Visual Merchandising, Supply Chain and HR challenges	Pinak Deb (Sanjivani College of Engineering); Ritesh Patel (Sanjivani College of Engineering); Sujo Thomas (Amrut Mody School of Management, Ahmedabad University)	The Case Centre UK	2024
18	Decathlon - Layout, Merchandise and Supply chain management	Sanjit Singh, Ritesh Pate! (Sanjivani College of Engineering, Savitribai Phule Pune University) and Professor Sujo Thomas (Amrut Mody School of Management, Ahmedabad University).	The Case Centre UK	2024
19	Shopper Stop - Location, Layout and Format Decisions	K Bharath (Sanjivani College of Engineering); Ritesh Patel (Sanjivani College of Engineering); Sujo Thomas (Amrut Mody School of Management, Ahmedabad University)	The Case Centre UK	2024
20	Victoria's Secret - Retail Management Framework	Ritesh Patel (Sanjivani College of Engineering); Rupali Khaire (School of Commerce & Management Studies, Sandip University); Sujo Thomas (Amrut Mody School of Management, Ahmedabad University)	The Case Centre UK	2024
21	IKEA - Retail Management Framework, Pricing and Location Decision	Rajita Singh (XLRI Xavier School of Management); Ritesh Patel (Sanjivani College of Engineering); Sujo Thomas (Amrut Mody School of Management, Ahmedabad University)	The Case Centre UK	2024
22	Reliance Fresh Supermarket - Format, HRM, and Advertising Strategy	Dipashri Pawar (Sanjivani College of Engineering); Ritesh Patel (Sanjivani College of Engineering); Sujo Thomas (Amrut Mody School of Management, Ahmedabad University)	The Case Centre UK	2024
23	Hero Moto Corp - Location and Promotion Management	Prakash Manoharan (Sanjivani College of Engineering); Ritesh Patel (Sanjivani College of Engineering); Sujo Thomas (Amrut Mody School of Management, Ahmedabad University)	The Case Centre UK	2024

CONFERENCE PAPER PRESENATION

Sr. No.	Name of the teacher (MBA)	Title of Paper Presented	Conference Title	Organizer(s) of Conference	Organizing Venue	Year	Dates of Conference
1	Ritesh Patel	Investigating CRM-based strategy by examining value-profiling, patronage and fashion leadership	India Strategy Conference 2023 - Strategies for a digital and inclusive future – ISC 2023,	IIMA, IIMB, and ISB	IIM-B, Bangalore	2023	Dec. 14-17
2	Ritesh Patel	A hybrid SEM-ANN-NCA approach to predict the factors influencing CSR authenticity and CRM purchase intentions: An Attribution theory perspective.	22nd International Congress on Public and Nonprofit Marketing- IAPNM 2023	IAPNM	Veszprém – Hungary	2023	July 5-7
3	Ritesh Patel	Predicting CRM patronage intentions based on female fashion leadership: A hybrid SEM-ANN-MGA approach by employing Schwartz’s theory of human values	British Academy of Management – BAM 2023, University of Sussex Business School	BAM	London– United Kingdom,	2023	Sep 5-6.
4	Miss. Pooja S. Kawle	A study on Potential of A.I in Agriculture Sector in Indian Context: Opportunities and Challenges	International Conference on Recent Trends in computing (IRCTC 2023)	Sanjivani College of Engineering, Kopargaon	SCOE, Kopargaon.	2023	Dec. 19-20
5	Meenatchi Somasundari	ENTRY OF THE METAVERSE IN HUMAN RESOURCE MANAGEMENT: A PARADIGM SHIFT IN WORKPLACE DYNAMICS	KRISYM 2024-Silver Jubilee International Conference-People-Centric Reforms for Business Sustainability inIndustry 5.0	Kristu Jayanti College (Autonomous), Bengaluru, Karnataka	Bengaluru, Karnataka	2024	January 11-12, 2024
6	Dr. Vishal Chavan	A Study of Factors Affecting Ecofriendly Startup Decisions of the Students Satara District	‘National Conference on Sustainability and Development’, held on February 19th , 2024, organized by Balaji College of Arts, Commerce and Science, Pune, Maharashtra (India).	Balaji College of Arts, Commerce and Science, Pune (NAAC Accredited) NATIONAL CONFERENCE ON SUSTAINABILITY AND DEVELOPMENT	Balaji College of Arts, Commerce and Science, Pune, Maharashtra (India).
7	Dr. Vishal Chavan	Exploratory study on ESG past & recent developments, stakeholder’s implications and Proposed Strategic ESG	AAROHAN 2.0 International Conference conducted by ATALAS SKILL TECH UNIVERSITY MUMBAI	ATLAS SKILLTECH UNIVERSITY, MUMBAI	ATLAS SKILLTECH UNIVERSITY, MUMBAI
8	Dr.K.Bharath	Decoding the Social Influence Matrix: Dominating Influencer Marketing in the Digital Revolution	Paradigm Shift in Business Management: Emerging Trends and Competitive Strategies	Hindusthan College of Arts & Sciences(Autonomous), Coimbatore, Tamilnadu	Hindusthan College of Arts & Sciences(Autonomous), Coimbatore, Tamilnadu	2024	March 13th
9	Dr. Sanjit Singh	Intent & Frequency to visit public places on Social Behaviour during Covid 19 pandemic.	International Conference on Marketing Innovation and Analytics (ICMIA) 2023	International School of Business & Media, Pune	International School of Business & Media, Pune	2023	Dec 16th
10	Dr. Sanjit Singh	Analyzing Factors Affecting Eco-friendly startup decisions of the students in Satara region	‘National Conference on Sustainability and Development’	Balaji College of Arts, Commerce and Science, Pune	Balaji College of Arts, Commerce and Science, Pune, Maharashtra (India).	2024	Feb 19th
11	Dr Vishal M Tidake	Edge based Web Computing for Traffic Control Management for Distributed Environment Conditions” (August 2023)	Scopus Proceedings of IEEE Xplore Compliant Second International Conference on Augmented Intelligence and Sustainable Systems (ICAISS-2023) DVD Part Number: CFP23CB2-DVD	Care College of Engineering, Trichy India	Trichy India	2023	23-25 August 2024

Book Publication

Sr. NO.	Title of the Book	Text Book / Reference Book (TYPE)	Name of Author(s)	MBA FACULTY NAME	Book Publisher
1	PRINCIPLE OF COMMERCE MANAGEMENT SYSTEM	Reference Book	Dr. Manish D Rai (Author), Mrs. Manisha Ravindra Nikam (Author), Mr. Vijay Dilip Somase (Author), Dr. Madhuri Prakash Kamble (Author)	Dr. Manish Rai	JEC Publication
2	Financial Planning Re-Engineering and Portfolio Management	Reference Book	Dr. Rahul Pandey (Author), Dr. Manish D Rai (Author), Dr Porinita Banerjee (Author)	Dr. Manish Rai	JSR PUBLICATIONS
3	Economics for Engineers	Reference Book	Dr. Manish D Rai (Author), Dr. Pinak Deb (Author), Mr. Ganesh Shivaji Phopase (Author)	Dr. Manish Rai	JEC Publication
4	Financial Technology and Modern Finance	Reference Book	Dr. K. Meenatchi Somasundari	Dr. K. Meenatchi Somasundari	This email address is being protected from spambots. You need JavaScript enabled to view it.
5	Marketing Communication - Strategies and Tactics	Reference Book	Dr.K.Bharath (Author),Dr.K.Prabhakar,Dr.R.Ramesh	Dr.K.Bharath	RAALTECH PUBLICATIONS
6	Marketing of Financial Services for an Inclusive Society ISBN No: 978-93-6132-852-7	Reference Book	Dr Vishal M Tidake	Dr Vishal M Tidake	Scientific International Publishing House (SIPH)

Book Chapter

Sl. No.	Name of the teacher (MBA)	Authors in Book Chapter	Title of the Book (Only if its Edited Book, Not the Conference Proceedings)	Title of the Book Chapter	Date of Publication
1	Dr. V M Tidake	William, P., Tidake, V. M. Tidake, Thorat, S. R., & Verma, A. (2023).	Robotic Process Automation	Future of Digital Work Force in Robotic Process Automation. Robotic Process Automation, 297-314.	25 August 2023
2	Prof. Pooja S. Kawale	Meenatchi Somasundari	Financial Technology and Modern Finance	The Role of FinTech in Revolutionizing Personal Financial Planning	December 2023

Faculty Award /Achievements (2021-22)

Vinod Malkar as a Expert Speakar in Wealth Awareness Program organized by advisors organizations,pune dated 24Jan.2022.

Vinod Malkar Key note speaker in Blended Learning Workshop by HRDC, SPPU, Punbe dated 28 Jan.2022.

Vinod Malkar as a session chair for AICTE Sponsored National conference redefining business management post covid-technology and economic challenges organized by D.Y.Patil Institute of Management and Research, Pune Dated 18 & 19 Feb.2022.

Vinod Malkar as Panel member of external examiner of evolution of Phd Thesis in Faculty of Management, Renaissance university, Indore. Dated 12 Feb.2022.

Niraj C. Chaudhari got India Prime 100 Professor Award-2021 by Foxclues & Hindustan times, dated 10 Nov.2021.

Niraj C. Chaudhari as a Expert Speaker in Workshop on Entrepreneurship skill, attitude & Behavior organized by Godavari college of engineering, Jalgaon dated 22 Feb.2022.

Vishal D. Chavan as a guest speaker in Seminar on Design thinking organized by Sanjivani Art, Commerce & Science College, Kopargaon. 15 Jan.2022.

Vishal D. Chavan as a guest speaker in workshop on career & personality development organized by SSGM Science College, Kopargaon. dated 10 Feb.2022.

Shamrao Ghodake as a keynote speaker in guest lecture on leadership quality development organized by Vishwalata Art, Commerce & Science College, Yeola dated 17 March 2022.

Vivek Wankhede as a guest speaker in workshop on career & personality development organized by SSGM Science College, Kopargaon. dated 10 Feb.2022.

Vivek Wankhede appointed as Management Consultant in Commerce Waale, From 29 March 2022.

Shamrao P. Ghodake Awarded PhD in the subject Financial Management under the faculty Commerce & Management from Savitribai Phule Pune University on 24^th Jan 2022.

Snehal Y. Hole Awarded PhD in the subject Financial Management under the faculty Commerce & Management from Savitribai Phule Pune University on 29^th June 2022.

Faculty Research Publication ( 2020-21)

[01] Snehal Hole, Yogesh Hole, Mr Tran Vang Phu, Green Marketing Trends and current practices, Psycholoogy and Education (2020), Vol 57,(7),ISSN-00333077, 587-594.

[02] Dr Harish B Bapat, Snehal Hole, comparative study of online and offline mode of management education, Palarch Journal of Archaeology of Egypt/ Egyptology, Vol 17 (7), 2020,12706- 12719.

[03] Snehal Y. Hole and E.B. Khedkar, A comprehensive Study of Economic Impact Analysis Methods with Respect to Tourism Industry, Ilkogretim Online - Elementary Education Online, 2020; Vol 19 (Issue 1): pp. 456-464 http://ilkogretim-online.org doi: 10.17051/ilkonline.2020.661874

[04] Ms. Snehal Y. Hole, Mr. Tarun Khichi, An Analysis Of Trade Relation Of India With Saarc Countries, Solid State Technology Volume: 63 Issue:6 Publication Year:2020.

[05] Ms. Snehal Y. Hole, Mr. Luigi Pio Leonardo Cavaliere, Dr. Caterina De Lucia, India’s Coastline Can Become an Engine of Growth: An Economic Overview, PSYCHOLOGY AND EDUCATION (2021) 58(1): 2158-2167, ISSN: 00333077

[06] Tidake V M & Jaswal A R Financial Performanace of cooperative banks: Correlation and Annova approach, European journal of Molecular & Clinical Medicine.ISSN-2515-8260, Volume 7,8,2658-2673

[07] S.P. Ghodake and E.B. Khedkar, A STUDY OF THE SAVINGS AND INVESTMENT PATTERN OF RURAL HOUSEHOLD WITH SPECIAL REFERENCE TO NASHIK DISTRICT: A LITERATURE REVIEW, Vidyabharati International Interdisciplinary Research Journal 10(2), Pg. No. 206-213, ISSN- 2319-4979, http://www.viirj.org UGC-Care- List-II Web of Science indexed

[08] S.P. Ghodake and E.B. Khedkar, A STUDY OF THE SAVINGS AND INVESTMENT PATTERN OF RURAL HOUSEHOLD WITH SPECIAL REFERENCE TO NASHIK DISTRICT: A PILOT STUDY, Vidyabharati International Interdisciplinary Research Journal 11(1), Pg. No. 73-83, ISSN- 2319-4979, http://www.viirj.org UGC-Care- List-II Web of Science indexed

[09] Ghodake Shamrao P., Dr. E.B. Khedkar, A COMPARATIVE STUDY OF URBAN AND RURAL HOUSEHOLDS INVESTMENT AVENUES IN MAHARASHTRA, Shodh Sanchar Bulletin, ISSN 2239-3620, Volume 11 Issue 41, Pg. No. 43-51 UGC-Care-List-I Journal.

[10] GHODAKE SHAMRAO PARASHRAM & Dr. EKNATH B. KHEDKAR, A STUDY ON NASHIK DISTRICT RURAL HOUSEHOLDS SAVINGS AND INVESTMENT BEHAVIOUR, Wesleyan Journal of Research, Vol.13 No4(VII), Page No. 81-87, UGC-Care-List-I Journal.

[11] Pachpute Rupali, Malkar Vinod (2021), Study of Entrepreneurial Orientation among Indian graduates: Changes in recent times, presented in National Conference on Business Dynamics- Local to Global organized by Dr. D. Y. Patil Institute of Management Studies, Pune on 5th & 6th Feb 2021

[12] Satish Bidgar,,Vinod.Malkar (2021), A Study of Sugarcane Procurement in Supply Chains of Sugar Factories Presented in the SICBM-2021, International Conference (Virtual Mode)conducted from 12-14 February, 2021 by Symbiosis Institute of Business Management, Hyderabad in association with – College of Business at Tennessee Tech University, Cookeville, USA Manukau Institute of Technology , Auckland, New Zealand NWU Business School , North-West University, South Africa

[13] Patil Manali, Malkar Vinod (2021), Talent Management: is conventional HRM giving up to Talent Management? Presented in the SICBM-2021, International Conference (Virtual Mode) conducted from 12-14 February, 2021 by Symbiosis Institute of Business Management, Hyderabad in association with - College of Business at Tennessee Tech University, Cookeville, USA, Manukau Institute of Technology, Auckland, New Zealand, NWU Business School, North-West University, South Africa

[14] Pachpute Rupali, Malkar Vinod (2021), Problems Relating to Recruitment and Entrepreneurship of Girl Students of Management Institutes, Three-Day International Virtual Conference on Women, Education and Women’s Right Organised by Cape Comorin Trust, India in collaboration with Andhra Loyola Institute of Engineering and Technology, Andhra Pradesh, India, Department of English, St. John’s College of Arts and Science, Amandivilai, Kanyakumari, Tamilnadu, India, and Lavender Literary Club, India on 21-23 January 2021.

[15] Patil Manali, Malkar Vinod (2021), Studying the impact of practices of management, teaching pedagogy and training of teachers on student’s performance: A synopsis, 2nd International conference on “Management Skills and Growth Strategies in the Post-Pandemic Period” orgnised by Prin. L.N. Welingkar Institute of Management Development and Research, Mumbai on January 21-22, 2021

[16] M. P. Patil, V. R. Malkar (2020). Studying the impact of practices of management, teaching pedagogy and training of teachers on student’s performance – a literature review, Vidyabharati International Interdisciplinary Research Journal 10(2), Pg. No. 116-127, ISSN- 2319-4979, http://www.viirj.org UGC-Care- List-II Web of Science indexed

[17] R.B. Pachpute and V.R. Malkar (2020), Employment and entrepreneurship related problems of girl students from management institutes – survey of literature, Vidyabharati International Interdisciplinary Research Journal 10(01), Page. Nos. 143-151, ISSN- 2319-4979, http://www.viirj.org UGC-Care- List-II Web of Science indexed

[18] Akanksha Jaiswal, V.R. Malkar (2020), Two-Echelon Supply Chain Model for mitigating bullwhip effect, Journal of Information and Computational Science Volume 10 Issue 9 - 2020 ISSN: 1548-7741, Pg. No. 493-505, UGC Care-II

[19] Prashant R Tambe, Gorakshanath Gund, A S Jaswal,SAndeep Sonawane (2020) Jugad- A Inherent proficiency At the Bottom of the Pyramid,Kalasarovar, Vol 24 ,(1), ISSN-09754520, Pg 248-251.

Case Study

[1] Is Going Digital a Mess or Message? A Case Study of how a Start-up Implemented Digital Marketing Strategies to grow, written by Dr. Vinod Malkar; Dr. Prakash Singh; Dr. Lokesh Arora, Presented in ICRC, AIMA Case Writing Competition and Conference March 2021

[2] Embracing the Change: A Caselet on Transition from Offline Teaching to Online Teaching in Higher Education By Dr. Prakash Singh, Dr. Vinod Malkar, Dr. Lokesh Arora and Dr. Tripti Sahu, ET Cases Jan 2021

Faculty Research Publication (2022-23)

1.SCP Scopus (Conference Proceedings)

SCP-01	Tidake, V. M., Mazumdar, N., Kumar, A. S., Rao, B. N., Fatma, G., Raj, I. I., & Bala, B. K. (2023, February). Sentiment Analysis of Movie Review using Hybrid Optimization with Convolutional Neural Network in English Language. In 2023 Third International Conference on Artificial Intelligence and Smart Energy (ICAIS) (pp. 1668-1673). IEEE. SCOPUS. doi: 10.1109/ICAIS56108.2023.10073750.
SCP-02	William, P., Yogeesh, N., Tidake, V. M., Gondkar, S. S., & Vengatesan, K. (2023, January). Framework for Implementation of Personality Inventory Model on Natural Language Processing with Personality Traits Analysis. In 2023 International Conference on Intelligent Data Communication Technologies and Internet of Things (IDCIoT) (pp. 625-628). IEEE. DOI: 10.1109/IDCIoT56793.2023.10053501

2.SJP Scopus (Journal Publication)

SJP-01	Mital Bhayani, Vinod Malkar, Ritesh Patel, Shamrao Ghodake, Pooja Kawle, ICT Craving a Way towards Evolution of Satya- Yuga: A Conceptual and Focus Group Exploration in Societal Perspective, Journal of Positive School Psychology, 2022, ISSN- 2717-7564, Vol.6, pp-9220-9232 SCOPUS. https://journalppw.com/index.php/jpsp/article/view/9274
SJP-02	E.B.Khedkar, Atul Kumar, Arun Ingle, Vinod Malkar, and et al. (2022), Study of the Causes and Consequences of Cloned Journal Publications ISSN: 1053- 8801 Journal SCOPUS. https://doi.org/10.1007/s12109-022-09907-z
SJP-03	Suryavanshi, A. K. S., Bhatt, P., & Singh, S. (2023). Predicting the buying intention of organic food with the association of theory of planned behaviour. Materials Today: Proceedings. SCOPUS. https://doi.org/10.1016/j.matpr.2023.03.359
SJP-04	Viral Bhatt, Sujo Thomas, Dhruti Chauhan, Ritesh Patel (2023). Investigating the impact of organization culture, personal-job fit and employee engagement on turnover intention: An assessment of IT sector from an emerging market perspective. International Journal of Economics and Business Research (Forth Coming Forthcoming and Online First Articles). DOI: 10.1504/IJEBR.2023.10044389

3.ABDC

SECTION-II. ABDC

ABDC-B-01	Viral Bhatt, Twinkle Trivedi, Ritesh Patel, Harsha Jariwala, and Sujo Thomas (2022), A Neural Network Approach For Predicting Sustainable Consumption Behaviour Of SNS Users’ By Integrating Personality Traits And E-Mavenism, Academy of Marketing Studies Journal 2022, Volume 26, Issue 6, 1-16 ABDC B.
ABDC-C-02	Logasakthi, K., Prakash, M., & Singh, P. (2022). Impact of Employees’ Emotional Intelligence on Sustainable Organizational Development: Mediating Role of Organizational Resilience. South Asian Journal of Management, 29(5).

4.UC: UGC-CARE

UGC-CARE-01	Ranjeet Chitale, Sujeet Tambe, Challenges of Total Quality Management While Implementing Industry 4.0- Systematic Review of Literature, ISSN : 0005-8807, Vol. 118, Issue: (I) January – March 2022, UGC Care Group 1 Journal
UGC-CARE-02	Vinod R. Malkar, Ritesh K. Patel, Sonali S. Jadhav, Marketing Communication Tools: Finding the right Communication Mix for Academic Institute of Higher education, ISSN: 2277- 7067, Vol. No. IX, Issue- II (IV) July- December 2022, UGC Care Group 1 Journal

5.PR Peer - Reviewed

PR-01

Manoharan, P., & Wankhede, V. V. THE SMART ANALYSIS OF EFFECTIVE PERSONNEL MANAGEMENT SYSTEM FOR CORPORATE ORGANIZATION IN CRITICAL DOWNSIZING OPERATIONS. ISSN: 2395-1664 (ONLINE) ICTACT JOURNAL ON MANAGEMENT STUDIES, NOVEMBER 2022, VOLUME: 08, ISSUE: 04.DOI: 10.21917/ijms.2022.0248. Peer-Reviewed.

6.SSCI: NA

SSCI-01

Thomas, S., Bhatt, V., & Patel, Ritesh (2022). Impact of skepticism on CRM luxury campaign participation intention of Generation Z. International Journal of Emerging Markets, (ahead-of-print). Article publication date: 11 August 2022. DOI 10.1108/IJOEM-10-2021-1568. ABDC B (SSCI).

7.ESCI

ESCI-01

Patel, Ritesh, Bhatt, V., Thomas, S., Trivedi, T., & Pandey, S. (2023). Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness. International Review on Public and Nonprofit Marketing, 1-30. https://doi.org/10.1007/s12208-023-00371-9

8.SCI

9. NC: National Conference Presentation

NC-01

Dr. Ghodake Shamrao Parashuram, How social Media affects fashion trends and fashion Marketing presented in National Conference on Business Economics Social Science and Humanities (NCBESSH- 22) on 2nd October 2022 at Pune India.

10.IC: International Conference Presentation

IC-01

Twinkle Trivedi, SLIBM - Gujarat Technological University Sujo Thomas, Amrut Mody School of Management - Ahmedabad University Viral Bhatt, Sal Institute of Management - Gujarat Technological University Ritesh Patel, Sanjivani College of Engineering, Savitribai Phule Pune University, Predicting sustainable consumption behaviour of SNS users’ by examining e-mavenism and big-five personality traits., In Proceedings of AMA Summer Academic Conference - Light in the Darkness: Marketing’s Role in Driving Positive Change, 2022 AMA Summer Academic Conference, Chicago, Illinois, United States, August 12-14, Vol. 33, pp. 436-440 (ISBN: 978-0-87757-014-1).

IC-02

Sujo Thomas, Twinkle Trivedi, Ritesh Patel and Viral Bhatt Presented the Paper “Is cause-related marketing participation intention driven by personality and subjective happiness?” at the XXI International Congress on Public and Non-profit Marketing – IAPNM 2022 “Uniting Marketing Efforts for the Common Good: A Challenge for four sectors”. That took Place at the School of Economics and Management, University of Minho, on the July 07th and 08th 2022.

11.CS: Case Study

CS-01	Rohit Kanda and G. S. Bhalla A case study on Customer Satisfaction of Users of Indian Post Offices: A case study of North- Western India
CS-02	Sujo Thomas, Sudhir Pandey, Vinod Malkar, Ritesh Patel, and Dipashri Pawar A case study on Organic welt- Capturing Lemongrass Tea Market. Reference no. 522-0077-8. https://www.thecasecentre.org/
CS-03	Sujo Thomas, Susmita Suggala, Ritesh Patel, Prakash Manoharan, Vivek wankhede A case study on Titan Company Limited: Trends, Competitive Landscape and Scope Ahead. Reference no. 522-0078-1. https://www.thecasecentre.org/
CS-04	Sujo Thomas, Sudhir Pandey, Jayraj Javheri, Ritesh Patel A case study on Juggernaut Sports Entertainment Private Limited: Formulating the Problems Statement and Research Design. Reference no. 522-0084- . https://www.thecasecentre.org/
CS-05	Sudhir Pandey, Sujo Thomas, Ritesh Patel, Harsha Jariwala A case study on Bennett, Coleman & Co Limited (The Times of India): Market Research for Readership Development and Customer Engagement Reference no. 522-0099-1. https://www.thecasecentre.org/
CS-06	Vishal Tidake, Ritesh Patel, Sudhir Pandey, Sujo Thomas A case study on IBCC Industries India Pvt. Ltd- Expanding the Customer Base. Reference no. 522-0101-1. https://www.thecasecentre.org/
CS-07	Sudhir Pandey; Sujo; Ritesh Patel; Vishal Chavan A case study on Simulations Public Affairs Management Services Pvt Ltd - Market Penetration and Digital Marketing Strategy Reference no. 522-0085-1. https://www.thecasecentre.org/
CS-08	Sujo Thomas; Sudhir Pandey; Pooja Kawle; Ritesh Patel Juggernaut Sports Entertainment Private Limited: Monetizing Footfalls Reference no. 522-0093-1. https://www.thecasecentre.org/
CS-09	Ritesh Patel; Sujo Thomas; Vinod Malkar Vijay Sales Pvt Limited: Market Growth and Penetration. Reference no. 522-0104-8. https://www.thecasecentre.org/
CS-10	Sanjit Singh, Ritesh Patel, Sujo Thomas, Big Bazaar - Merchandise, Layout Management and Promotional Strategy, Case-Reference no. 523-0029-1. https://www.thecasecentre.org/products/view?id=190305
CS-11	Ritesh Patel, Ghodake Shamrao, Sujo Thomas, Fabindia: Format Cost Management, Supply Chain Issues and Keyword Search Recognition Analysis, Case-Reference no. 323-0017-1. https://www.thecasecentre.org/products/view?id=188824
CS-12	Ghodake Shamrao, Ritesh Patel, Sujo Thomas, Arvind Store: Social Media Engagement, Supply Chain and Choice of Format, Case-Reference no. 523-0033-1. https://www.thecasecentre.org/products/view?id=190573
CS-13	Anup Jadhav, Ritesh Patel, Sujo Thomas (2023), Jade Blue - Advertising Strategy and Location-based Competitive Analysis, Case-Reference no. 523-0030-1, https://www.thecasecentre.org/products/view?id=190305
CS-14	Vinod Malkar, Ritesh Patel, Sujo Thomas, Arvind Store: Promotion Plan, Merchandise Management and Trading Area Analysis, Case-Reference no. 523-0040-1. https://www.thecasecentre.org/products/view?id=190888
CS-15	Prakash Manoharan, Ritesh Patel, Sujo Thomas, Shoppers Stop - Merchandising Strategic Plan, Case-Reference no. 523-0047-1. https://www.thecasecentre.org/products/view?id=191324
CS-16	Meenatchi Somasundari, Ritesh Patel, Sujo Thomas, Puma: Category Management and Supply Chain Operations, Case-Reference no. 523-0046-1. https://www.thecasecentre.org/products/view?id=191322
CS-17	Sudhanshu Bhatt, Ritesh Patel, Sujo Thomas, Pantaloons - Phygital Stores and Online Format Engagement, Reference no. 523-0051-1, https://www.thecasecentre.org/products/view?id=191362

12.BC: Book Chapter

13.NB: Book

NB-01

G. Shinde, V.Wagh, R .Kanthe, S. Chandramouli, and Vishal Chavan Integrated Marketing Communication ISBN- 978-93-95060-02-8

Faculty Research Publication (2019-20)

[01] Vinod. M., Mital, B., and Manali, P. (2020). Does a Retailer Service Influence more on Buying Decisions of Decorative Paint? International Journal on Emerging Technologies, 11(3):654-658. Scopus Indexed : https://www.scopus.com/sourceid/21100901133

[02] Tidake V. M., Jaswal A. R., (2020). Financial Performance of Cooperative Banks: Correlation and ANOVA Approach. An International Journal on Test Engineering and Management, ISSN:0193-4120

Scopus Indexed: https://www.scopus.com/sourceid/12997#tabs=2

[03] Pooja Kawle, Bharti D. B. An Assessment of Financial Literary among Women with Special Reference to Ahmednagar District, Purakala (UGC Care List) ISSN 0971-2143 Vol-31-Issue-12-April-2020

[04] Hole Yogesh, Pawar Snehal, Malkar Vinod (2020). A Critical Review of Digital Marketing with Special reference to an Indian Market, Journal of Xi'an University of Architecture &Technology, Volume XII, Issue II, 2020 ISSN No: 1006-7930, Pg 311-330 Scopus Indexed (https://www.scopus.com/sourceid/37099) DOI:20.19001 JAT.2020.XII.12. 20.1893 http:xaizkjdx.cn/Vol-12-Issue-2-2020/ UGC Care List Group-II

[05] Bobade Priyanka, Nakhate Vidya, Malkar Vinod, Bhayani Mital(2020). An empirical study on awareness & acceptability of mutual fund in Pune City, Journal of Information and

Computational Science Volume 10 Issue 3 - March 2020 ISSN: 1548-7741. Pg. No. 808-816 UGC Care List Group-II http://www.joics.org/ DOI:10.12733.JICS.2020.V1013.535569.11992

[06] Malkar Vinod, Pathak Ankita (2019), Does Recall influence Purchase Intention: An Empirical Study, Presented in Global Science Summit on "Emerging Trends in Basic and Applied Sciences" at DUBAI on 4-7 Nov 2019

[07] Mishra Sunil, Pathak Ankita, Sharma Bhuvanesh Kumar (2020). Impact of work culture, employees' relationship with their managers, and training program on employees' satisfaction

International Journal of Advance Science and Technology, 29 (9), ISSN: 5145-5159. pp 5145-5159

[08] Pathak Ankita (2020), Behavior of the Investors towards Mutual Fund, International Journal of Anusandhan, ISSN: 2278-4187.

Faculty Research Publication ( 2018-19)

Scopus listed:3, UGC Approved :15

Malkar V. (2019). Opportunities and challenges in start-up of food processing industries. Research Directions, 7 (1), 144-150.
Malkar V, Bhayani M, & Aher Y, (2018). Organization Structure Of Small Scale Food-Base Industries: A Study Of Ahmednagar District, Maharashtra, India, Research Directions, 6( 4), 135-140.
Malkar ,V. R & Pathak, A. H. (2019). Impact of Product Placement on Consumer Buying Intentions. Proceedings of International Conference 14th SIMSR Global MarketingConference on Marketing to Millennial, 1 (1), 49-57.
Malkar V. (2019). Marketing Problems Faced By Small Scale Agro-Based Industries: A Study Of Ahmednagar District, Maharashtra, India. Research Directions, 6(11), 461-469.
Malkar V. (2019). Marketing related problems of micro and small scale agro-based industries, International journal of basic and applied research, 9(6), 461-469.
Pathak, A. H. (2019). Purchase Scenario of Maggi before and after Ban. Nirnay: The Journal of Decision Science, 1 (1), 35-42.
Malkar V.R (2019). Challenges of micro and small scale food industries – a study of Ahmednagar district, Maharashtra, The research journal of social sciences, 10(6), 196-202,
Bhayani, M. S. & Kawale, P. S. (2019). Disparity in Investment behavior of Urban & Rural Individual Investors. International Journal of Social Science and Economic Research, 4(5), 3764-3776.
Bhayani, M. S. (2019). Role of Creative Industries in Pune City, India” International Journal of Research Directions, 7 (1), 1163-169, EOI 10.11229/research directions/May19/30.
Jaswal, A. R. (2019). Service Expectations from Private Hospitals across various socio economic strata in rural India. International Journal of Research and Analytical Reviews,6(1),271-278.
Aher, Y. L. (2019). Role of HR in Organizational Innovation and Development. International Research Journal of Engineering and Management Studies, 3(4), 1-5.
Pathak, A. H. (2019). A Study to major the satisfaction of Reliance Jio Customer. International Research Journal of Advance and Innovative Research, 6(1, XXXVIII), 26-31.
Pathak A.H. & Chavan J.R. (2019). Impact of Demonetization in Indian Economy. International Journal of Advance and Innovative Research, 6 (1) (XXXVIII), 17-21,
Pathak, A.H. & Mishra, S (2019). Consumer Behavior and Attitude towards Mobile Banking, International Journal of Innovative Technology and Exploring Engineering, 8(6), 494-499.
Bhayani, M.S. (2019). Profession Influences Investment Psychology. International Journal of Innovative Technology and Exploring Engineering (IJITEE), 8 (8), 3195-3198.
Bhayani, M.S. (2019). Gender Differences in Usage of Smartphone among College Students. International Journal of Innovative Technology and Exploring Engineering (IJITEE),8(8), 3106-3110.
Tidke, V. M. (2018). Economic Impact of Rupee Dollar Fluctuations. Proceedings of Sanjivani Vision 2018, 1(1), 230-235.

Case Study Publication (2018-19)

Bhayani M. (2018). A case study on IDBI NPA management. Case studies in Management (Dr. D.Y Patil Institute of Management studies), 97881927423-5-9.
Tidke, V. M. & Jaswal, A. R. (2019). Sachin Gupta: Ethical Negligence or Blind Belief. Amity Case Research Journal, 1(1), 24-28, AU 1924/3 ISSN2319-9199.
Malkar Vinod, Bhayani Mital, Aher Yogesh, & Kawale Pooja (2018). Case Study Sanjivani Toddler’s Expansion: How to proceed?,Research Direction, 6 (3), 114-121.

Faculty Research Publication ( 2017-18)

Malkar, V. R. & Shinde, K. S. (2018). Rural Development through Agri-preneurship Opportunities and Challenges. Proceedings of Sanjyot 2018 Emerging Innovations and Strategic Business Practices,1(3), 113-117.
Jaswal, A. R., Shinde, K.S. & Walunj, S. R. (2018). A Study on Factors Swaying Consumers Decision towards Selection of Private Hospital. Proceedings of National Seminar Sanjyot 2018 Emerging Innovations and Strategic Business Practices,1(3), 24-28.
Tidke, V. M. & Ghodake, S.P. (2018). Indian Economy: A Journey towards Vision 2020. Proceedings of National Seminar Sanjyot 2018 Emerging Innovations and Strategic Business Practices, 1(3),51-54.
Shinde, K. S. & Malkar, V. R.(2018). Scenario of Indian Telecom Industry after entry of Reliance Jio. Proceedings of National Seminar Sanjyot 2018 Emerging Innovations and Strategic Business Practices, 1(3), 136-142.
Bhayani, M. S. & Aher, Y. L. (2018). A Study of Supply Side Issues Leading to Sustainability of Mutual Funds. Proceedings of National Seminar Sanjyot 2018 Emerging Innovations and Strategic Business Practices, 1(3),143-148.
Aher, Y. L. & Bhayani, M. S. (2018). A Study on Problems, Confrontation and Empowerment of Farmers towards Pomegranate Cultivation. Proceedings of National Seminar Sanjyot 2018 Emerging Innovations and Strategic Business Practices, 1(3), 118-123.
Kawale, P. S. and Jaswal, A. R. (2018). Stock Market Rejoinder towards Digital India Budge. Proceedings of National Seminar Sanjyot 2018 Emerging Innovations and Strategic Business Practices, 1(3), 107-109.
Tidke, V. M. (2018). BFSI Edge in the context of Banking. International Journal of Recent Advancement in Engineering and Research, 3 (11), 11-17.
Bidger, S. & Malkar, V. (2018). Strategic technological integration: A key for Sustainable Development. International Journal of Research Culture Society, 3,110-112.
Malkar, V. & Susan, L. (2017). Study of Impacts of Consumer Reviews and Star Rating on Buyer’s Decision Process. Online International Interdisciplinary Journal, 7(1), 101-108.

Faculty Research Publication ( 2016-17)

Malkar, V. R. (2017). Study of Impacts of Consumer Review and Star Rating on Buyers Decision Process. International Journal of Global Science Congress on Emerging Trends in Basic And Applied Science, 1 (3), 27-34.
Jaswal, A. R. (2017). Antecedents of Service Quality gaps in private hospital of Ahmednagar: A Critical Inquiry into hospital attributes. IBMRD’s Journal of Management & Research, 6(3), 42-51.
Aher, Y. L. (2017). An analytical study of Talent Retention in selected educational institutes in Ahmednagar district. ” International Research Journal of Engineering & Technology, 4(4), 557-563.
Kawle, P.S. (2017). GST: An economic overview and challenges and Impact ahead. International Research Journal of Engineering &Technology,4(4), 2760-2763.
Bhayani, M.S. (2017). A Study of Recent Trends in Indian Mutual Fund Industry. International Research Journal of Engineering and Technology 4(4).
Susan, L. & Malkar, V. (2017). Transformation of HR Practices: Recruitment and Selection. International Journal of Engineering Development and Research, 5(2), 283-286.

Research Projects:

Sr.No	Title of the Project	Sponsored Agency	Year of Sanction	Amount of Grant Sanction in Rs.
1	Role of Cooperative Milk union in Economic development of milk producers in Kopargaon and Sangamner Taluka.	BCUD SPPU, Pune.	2013	150000
2	Study on Problem and future Prospects in small scale food processing industries with special reference to Ahmednagar District, Maharashtra.	BCUD SPPU, Pune.	2013	160000
3	International Seminar on “Recent Trends in Engineering and Management”.	Savitribai Phule University.	16/11/2015	300000
4	National Seminar on Emerging Innovation and Strategic Business Practices.	Savitribai Phule University.	30/10/2017	200000